Enjoy nature's flavors even more with the new PUUR

Enjoy nature's flavors even more with the new PUUR

in Product news

Birds and small pets are in luck! Witte Molen PUUR, successfully established on the market since 2016, is getting a complete makeover. The renewed PUUR line combines top quality with varied food and snacks, completely free from artificial colours, flavours and preservatives.

The contemporary design immediately catches the eye and highlights the key strengths of the range: high palatability, a rich variety of ingredients and balanced nutrients tailored to the needs of every animal. With this premium assortment, you offer both your customers and your store clear added value.

From mid-May, we are launching the new gnawing and seed sticks, enriched with generous toppings and produced using a renewed process that better preserves nutrients. Later this summer, the fully renewed food range will follow, ready to make the lives of birds and small pets even tastier and healthier.

 

Discover the delicious new PUUR sticks

 

PUUR sticks offer a tasty and responsible activity that every pet will enjoy. Made with carefully selected, high-quality ingredients, these sticks are a
real treat for even the pickiest pets.

Gently Air-dried
Thanks to a gentle air-drying process, valuable heat-sensitive nutrients are optimally preserved.


The result? A snack that is not only delicious, but also supports natural chewing behaviour
and provides long-lasting enjoyment.

 

PUUR sticks 2026
Puur sticks

Gourmet snacks for small mammals, rabbits and birds

 

For small mammals & rabbits, PUUR offers an extensive range of gourmet gnawing sticks, specially developed to perfectly match their natural nutritional needs. Available in 13 varieties with a wide range of carefully selected ingredients, they provide tasty nibbling pleasure and variety in the daily diet.

For birds, the PUUR line includes delicious gourmet seed sticks, tailored to the specific needs of different bird species. With 9 unique varieties, each with its own mix of high-quality ingredients, they offer a varied and balanced snack experience that indulges birds in a tasty way.

 

(For) big & small


The renewed look highlights the premium quality even more strongly, while maintaining the trusted composition.

Completely free from artificial colours, flavours and preservatives, and packed with varied ingredients.

This gives birds, small mammals & rabbits a tasty and balanced daily diet tailored to their needs.


The new PUUR line will soon be available in different weights, depending on the reference — something for everyone to enjoy the delicious flavours of nature.

Puur packages

 

Give your shelf a boost!

PUUR introduces a renewed packaging design that makes choosing easier than ever. Thanks to clear ingredient images, targeted pet indications and transparent nutritional information, consumers quickly find the perfect product. As always, PUUR stands for uncompromising quality you can trust.

With this contemporary look, you attract extra attention on the shelf and create a shopping experience that inspires and convinces. In addition, you can soon expect new shelf concepts in which all our PUUR references come together for an even stronger presentation.